The Mercato dei fiori introduces several changes to the auction session calendar. The aim is to better support growers and buyers during the Christmas holidays. In this way, continuity of operations is ensured. At the same time, product freshness and efficient service are maintained, including in the days leading up to Christmas and New Year’s Eve.
Flower Depot sales on 24 and 31 December
On Wednesday 24 December and Wednesday 31 December, the Flower Depot will remain open for both collection and the sale of available products, ensuring a reliable point of reference for market operators. This solution guarantees ready supplies and product freshness right up to the holidays, when demand increases and careful planning becomes essential.
Full auction session calendar
The holiday week follows a dedicated schedule designed to better distribute commercial flows and support the work of both producers and buyers.
The auction schedule opens on Monday 22 December 2025, with goods collection planned for Saturday 20 December, from 8:00 am to 11:00 am. Friday 26 December 2025 follows, with collection taking place on Wednesday 24 December, from 5:00 am to 10:00 am, ensuring continuity immediately after Christmas. Activities then resume on Monday 29 December 2025, with goods collected on Saturday 27 December, from 8:00 am to 11:00 am, before the programme concludes on Friday 2 January 2026. On this final date, collection is scheduled for Wednesday 31 December, from 5:00 am to 10:00 am.
Thanks to this organisation, the Market ensures orderly handling of arrivals and efficient product distribution. This is particularly important during a period of increased demand and tighter schedules.
Planning ahead for the holidays
Mercato dei fiori encourages operators to plan their supplies carefully, making full use of the available collection time slots and the opportunities offered by the Flower Depot on days when auctions are suspended. Effective planning helps ensure smoother operations and allows the holiday period to be managed with timely supplies and consistently fresh products.
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