Sanremo in fiore 2026 returns to brighten the city with one of the most anticipated spring events. The Corso Fiorito, the heart of the event, strengthens its appeal. It engages both residents and visitors in an experience that combines tradition and spectacle. For five days, Sanremo hosts floral installations, exhibitions and cultural events. As a result, the city becomes an immersive path between art and floriculture. At the same time, it enhances the strong connection with the Riviera dei Fiori.
The role of the Mercato dei fiori
The Mercato dei fiori di Sanremo actively takes part in the event. It supplies flowers and foliage for floats, urban installations and exhibitions. Among the main varieties, we find ranunculus, anemones, poppies, strelitzia, mini carnations and hellebore. In addition, green foliage mainly include eucalyptus, ruscus, viburnum opulus and philodendron leaves. These elements highlight seasonality and local quality. Therefore, they represent a key part of the area’s floricultural identity.
An event that supports the local supply chain
Sanremo in fiore offers a concrete opportunity to support the floriculture sector. Each installation comes from the work of growers, operators and professionals. Moreover, the 2026 edition draws inspiration from Italian television. This theme connects with collective imagination. At the same time, it strengthens the link between popular culture and floral tradition.
Sergio Tommasini: the identity value of the Corso Fiorito
The President of Amaie Energia e Servizi, Sergio Tommasini, highlights the importance of the event:
“The Mercato dei Fiori plays a leading role in supplying the floral materials that make the floats and related events possible. Every year, the Corso Fiorito represents one of the most identity-defining moments for the city of Sanremo and for all the towns involved. It offers a key opportunity to promote traditions, beauty and the economic potential of the territory.”
Ester Moscato: flowers as beauty and strategic resource
The Councillor for Floriculture, Ester Moscato, adds:
“With the Festival dei Fiori and Sanremo in fiore, we celebrate flowers as a symbol of beauty but also as a strategic resource. The Corso Fiorito represents all this. Behind every composition, float and installation, there is the skilled and dedicated work of our growers. They preserve a tradition that combines quality and innovation. I thank the tourism department, Amaie Energia Mercato dei fiori and all the associations involved for their strong collaboration.”
Sanremo becomes a path of beauty
During the Festival dei Fiori, the city turns into an open space for floral creativity. The installations and events engage the public. In addition, they strengthen Sanremo’s positioning as a capital of floriculture. Overall, Sanremo in fiore 2026 confirms the value of an event that combines spectacle, tradition and local development.
To stay updated on events, auctions and industry news, follow the Mercato dei fiori di Sanremo on its official social media channels: Facebook e Instagram.
