These are intense working days for the staff of the Mercato dei fiori di Sanremo ahead of Festival 2026. The team selects plant material, coordinates supplies, and creates the floral installations that frame the symbolic venues of Festival 2026.
The collaborators of the Mercato dei fiori carefully select every variety. Floral designers design and compose each installation. The staff creates the bouquets that will be presented to guests and competing artists on the stage of the Teatro Ariston. Each phase requires precision, artistic vision, and constant coordination.
The Festival represents an international showcase. The Mercato dei fiori di Sanremo brings the identity and excellence of Ligurian floriculture onto that stage.
A team of professionals guided by creativity
Flower stylist Jessica Tua coordinates the artistic work. She works alongside floral designers Giorgia Mozzarelli, winner of the Bouquet Festival 2026 competition, Valeria Betelli, and Nicolò Giacomassi. The professionals previously took part in the ninth edition of the Sanremo Bouquet Festival competition. They stood out for technical skill and team spirit. The group also represented Liguria at Euroflora 2025 and contributed to the creation of the regional stand. Today, they bring the same expertise to Festival 2026. Local collaborators and volunteers support the team. Everyone works toward a shared goal: to enhance the flowers of the Riviera Ligure and showcase their quality through elegant and contemporary compositions.
Daily work at the Valle Armea facilities
Activities begin early in the morning. Staff of the Mercato dei fiori di Sanremo collect the fresh product and immediately deliver it to the artistic team. The process is fast and well organized. Production continues without interruption. The team communicates constantly. Members share technical decisions and creative solutions. They integrate different skills and professional backgrounds. This method ensures operational continuity and high final quality. Each member plays a decisive role in the realization of the entire artistic project.
A color palette that interprets the Festival
The team selected a wide and harmonious color palette. The compositions range from pastel tones of white and cream to various shades of pink. Yellow and orange introduce brightness. Lilac, indigo, and deep violet add depth and character. The color selection is intentional. This choice reinforces the Festival’s visual identity while enhancing the quality of the plant material and amplifying the scenic impact of the installations.
A message from President Sergio Tommasini
The President of Amaie Energia e Servizi Srl, Dr. Sergio Tommasini, states: “As President of Amaie Energia e Servizi, I wish to express great pride in the extraordinary work that the team of master florists is carrying out for the Sanremo Festival 2026. The bouquets that embellish the Festival are not simply floral compositions. They are true ambassadors of the floricultural excellence of our territory and they significantly contribute to projecting the city’s image internationally. The behind-the-scenes work is inspiring. Professionalism, passion, and coordination come together in a collective commitment that enhances skills and tradition. The synergy with the Departments of Tourism, led by Councillor Sindoni, and Floriculture, led by Councillor Moscato, is fundamental. Together with Amaie Energia e Servizi, through the Mercato dei fiori, they are building a cohesive and winning team capable of combining tourism promotion with the enhancement of our floricultural supply chain.
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