The Mercato dei fiori di Sanremo reminds growers and producers to strictly comply with the official delivery schedule for goods destined for auction. Timely delivery enables the market to organize storage operations efficiently, ensures smooth trading procedures and guarantees that the auction starts on time. As a result, the quality and value of the flowers presented are fully enhanced, strengthening the overall performance of the auction system.
Winter 2025–2026 delivery schedule
During the winter period, from October 1 to June 30, the gates and flower storage open at 4:30 AM. Floor trading and warehouse sales begin at 5:00 AM, while the auction takes place on Monday, Wednesday and Friday starting at 5:30 AM. Flower storage closes at 1:00 PM. On Tuesday and Thursday, no auction is scheduled; however, storage and trading operations remain fully active, thus ensuring continuity in market activities.
Goods collection schedule
The collection of goods dedicated to auction sales takes place on Tuesday from 5:00 AM to 12:00 PM, on Thursday from 5:00 AM to 12:00 PM and on Saturday from 8:00 AM to 11:00 AM. This structured schedule streamlines operational flows, reduces waiting times and preserves product freshness. Consequently, it increases efficiency and supports the smooth functioning of the flower auction process.
Why complying with delivery times matters
Respecting the official delivery times improves logistics management, facilitates operators’ work and guarantees the proper execution of auction and sales activities. Furthermore, punctual deliveries actively promote local floriculture production and help maintain high standards of efficiency and quality within the Mercato dei fiori di Sanremo.
To stay updated on events, auctions and industry news, follow the Mercato dei fiori di Sanremo on its official social media channels Facebook and Instagram.
