After the seasonal break, the Mercato dei fiori di Sanremo officially resumes its auction activities. In doing so, it confirms its role as a key reference point for producers, traders and floriculture professionals. Specifically, the first auction session is scheduled for Wednesday 12 November at 05:30.
On this occasion, the traditional wholesale sales operations begin, marking the start of a new floriculture season. From the early morning hours, the Market comes to life. Producers, buyers and operators gather to trade the freshest and most sought-after flowers. In this way, activity resumes in a dynamic and continuous manner.
A historic reference point for the floriculture supply chain
Historically, the Mercato dei fiori di Sanremo auction is not only a place of commercial exchange, but also a space for relationships, expertise and collaboration among all players in the supply chain. For this reason, it continues to stand out as a benchmark model: efficient, transparent and capable of enhancing local production, while supporting the competitiveness of the floriculture sector.
A strategic hub for Western Liguria
With the reopening of the auction, the Mercato dei fiori di Sanremo reaffirms its role as a strategic hub for the distribution of floriculture products from Western Liguria. Thanks to a solid and well-established organisation, the Market ensures operational continuity, high quality standards and new growth opportunities for all operators involved.
Auction sales calendar
Auction sales take place three times a week, starting at 05:30, on the following days:
- Monday
- Wednesday
- Friday
These regular appointments structure the working week of operators and support efficient planning of supplies, ensuring orderly operations and consistently high-quality products.
Goods collection times
The collection of goods intended for auction sales is organised as follows:
- Tuesday: from 05:00 to 12:00
- Thursday: from 05:00 to 12:00
- Saturday: from 08:00 to 11:00
This schedule helps optimise workflows and preserve the freshness of the products destined for sale.
A meeting point for the floriculture sector
The Mercato dei fiori di Sanremo continues to represent a central node for the Western Ligurian floriculture supply chain, where quality, expertise and tradition come together every week to enhance the work of producers and the beauty of local crops.
Stay updated on all activities of the Mercato dei fiori di Sanremo (events, auctions, and industry news) by following us on our social channels: Facebook and Instagram.ovità del settore) seguendoci sui nostri canali social: Facebook e Instagram.
