September 2025 confirms the positive trend of the Sanremo Flower Market, which continues to record steady growth in trading volumes and an increasingly wide range of products. Market activity remains lively, supported by stable demand and an ever more diversified supply.
Trends and highlights of the month
Several noteworthy innovations have attracted the attention of operators this month. Among them, the Peperette Paprika and Gomphocarpus stand out for their originality and ability to meet new decorative trends. Both recorded strong sales and significant interest in national and international markets.
Demand for Strelitzia also increased, contributing to higher average prices. Elegant and resilient, this flower continues to rank among the most sought-after varieties by floriculturists and professional buyers.
Greenery and seasonal flowers
Green foliage maintained a good balance, ensuring consistent supply and quality. Cinerea proved to be one of the most popular varieties thanks to its versatility and long-lasting qualities. Ruscus showed a slight decline, though it remains an essential element in floral compositions.
Among the highlights of late summer were Hydrangeas, Sunflowers, and Lisianthus, key products that continue to support the seasonal market with their decorative and commercial value.
The start of the new floricultural season
As summer draws to a close, Anemones make their debut, marking the beginning of the new floricultural season in Sanremo. The Sanremo Flower Market once again demonstrates its vitality and central role in the supply chain, reaffirming its position as a key reference point for producers, traders, and exporters in the floriculture sector.
