Sanremo, 7 October – The PNRR-funded restyling project of the Mercato dei fiori di Sanremo was presented at the City Council Hall of the Municipality of Sanremo. The initiative marks the beginning of a new phase of growth and innovation for one of the most representative structures of the Ligurian and international floriculture sector. Through this process, the Market is preparing to face future challenges while strengthening its role as a reference point for producers, operators and exporters.
A restyling focused on the future
Thanks to PNRR funds, the Mercato dei fiori di Sanremo will launch a comprehensive modernisation plan. The interventions will involve both infrastructure upgrades and the introduction of new technological solutions. The objective is clear: to strengthen services, increase competitiveness and consolidate Sanremo’s role as an international logistics hub serving the floriculture supply chain.
Statements
Luca Pesce, Chief Operating Officer and PNRR Project Manager for AMAIE Energia e Servizi, stated:
“We are pleased to announce the start of construction works at the Mercato dei fiori, a long-awaited and strategic step that officially opens the operational phase of the PNRR-funded redevelopment project. This is the most significant intervention ever carried out at the Market since its inauguration in 1990.”
Franco Barbagelata, Director of the Mercato dei fiori, added:
“A new season is beginning, with the awareness that the ongoing works will transform the Market into a true international logistics platform, capable of best representing the excellence of our local floriculture supply chain.”
Ester Moscato, Councillor for the Environment and Floriculture, declared:
“We are witnessing an important development of the Mercato dei fiori and, consequently, of the floriculture sector, which represents a strategic opportunity for the territory, both economically and environmentally. The projects launched thanks to PNRR funds and the launch of the new brand allow us not only to enhance our production excellence but also to strengthen the identity of a sector that combines sustainability and innovation.”
Sergio Tommasini, President of AMAIE Energia e Servizi, concluded:
“The Mercato dei fiori di Sanremo is the beating heart of a supply chain that promotes not only flowers, but also culture, excellence and the Ligurian territory on the international stage.”
2024 figures
During 2024, the Mercato dei fiori recorded a turnover of approximately €11 million, with nearly 20 million units traded. Ranunculus confirmed itself as the leading product, followed by anemones, peonies, foliage and greenery. Exports continue to represent a decisive share, with the Netherlands as the main reference market, followed by Germany, France, Switzerland and the Scandinavian countries.
Communication and identity
The restyling project is accompanied by a new visual identity, the launch of the website and the opening of the official social media channels (Facebook and Instagram). A dedicated communication campaign for the floriculture season has also been launched.
