The Mercato dei fiori di Sanremo is taking part in the International Floriculture Trade Fair (IFTF 2026), held from 3 to 5 November. The event takes place at Expo Greater Amsterdam in Vijfhuizen, the Netherlands. As one of the leading international floriculture trade fairs, it brings together growers, exporters, buyers and industry professionals from around the world.
Once again, the Mercato dei fiori di Sanremo is exhibiting at the shared stand organised by the Distretto Florovivaistico in cooperation with ANCEF. Director Franco Barbagelata and Sales assistance Lorenzo Bianchi are representing the Market.
IFTF 2026: promoting Sanremo’s floriculture industry
Taking part in IFTF 2026 provides a valuable opportunity to showcase Liguria’s flower and ornamental plant production. It also helps strengthen the industry’s position in international markets. Throughout the three-day event, professionals can explore market trends, discuss industry needs and build new business relationships. The Mercato dei fiori di Sanremo continues to promote the region’s floriculture excellence. Its participation also strengthens connections with key players in the global flower industry.
The international floriculture industry meets in the Netherlands
Now in its 17th edition, IFTF brings together companies and professionals specialising in flower and ornamental plant production, trade and distribution. Held at Expo Greater Amsterdam, the trade fair offers a platform to discover industry innovations and exchange expertise. Participants can also explore new business opportunities and develop international partnerships.
For the latest updates on events, flower auctions and industry news, visit the official website and follow the Mercato dei fiori di Sanremo on its social media channels: Facebook and Instagram.
