A delegation of floriculture professionals from Munich visits the Mercato dei fiori di Sanremo. The meeting strengthens international relations and highlights the local supply chain. The group, accompanied by Dr. Alessandro Lanteri from the Floriculture District, observes the market’s operational activities firsthand.
Auction visit: Dutch system and sales dynamics
The visitors attend the sorting procedures of goods sold at auction. They then enter the dedicated room, where the Dutch auction system is explained. The clock-based mechanism, with descending prices, attracts strong interest. The operators follow each phase and explore the organizational model in depth.
Quality and variety: focus on local production
The delegation also visits the refrigerated area of the Flower Depot. Here, they appreciate the quality and variety of local production. The experience confirms the value of the territory’s floriculture supply chain.
The carnation as a symbol of Sanremo for the German market
A key element emerges from the meeting. For the German public, Sanremo is closely associated with the carnation. This symbolic flower represents the history and identity of the territory. Even today, the carnation remains an international excellence thanks to the work of local breeding companies.
A bridge between territories: new opportunities for collaboration
The visit strengthens the role of the Mercato dei fiori as a European reference point. At the same time, it opens new opportunities for commercial and cultural collaboration.
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