The Mercato dei fiori di Sanremo returns as a leading player at Festival 2026. Meanwhile, the city prepares for the new edition with its iconic symbol: the flower. The Mercato dei fiori di Sanremo coordinates floral supply and press room installations at Teatro Ariston and Palafiori. In addition, it designs the Green Carpet where competing artists walk before the live shows. Throughout the five Festival nights, the team creates the bouquets presented to singers and guests. The activities will conclude on Sunday, March 1, with the floral setup for the TV show “Domenica In”, which traditionally closes Festival week.
Floral installations and bouquets: the work of the Mercato dei fiori di Sanremo
The Mercato dei fiori di Sanremo manages every stage of the project. First, the team selects the flowers. Then, designers create each composition. Finally, specialists coordinate transport and oversee on-site installation. The objective is clear: promote local floriculture excellence and strengthen Sanremo’s image through the quality of its flowers. Operations officially begin on Sunday, February 22. On Monday, the team prepares bouquets for the Green Carpet and completes the press room installations at Teatro Ariston and Palafiori. At the same time, Festival bouquet production moves into full scale. Each day, the staff creates an average of 30 to 50 bouquets per show.
Giorgia Mozzarelli: from Bouquet Festival to Festival di Sanremo
The latest “Bouquet Festival” winner is floral designer Giorgia Mozzarelli from Mantua. After her victory, she received media interviews and new requests for floral setups for ceremonies and events. Her Sanremo experience influenced client preferences. Demand is growing for colorful bouquets inspired by Ligurian shades: ranunculus, anemones, poppies, carnations and mimosa in soft pastel tones typical of local production. The work of the Mercato dei fiori di Sanremo creates a real impact on the sector. More professionals recognize the quality of Sanremo flowers as a distinctive mark at national and international level.
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