A sinistra il Direttore di mercato Franco Barbagelata e Lorenzo Bianchi
The Mercato dei fiori di Sanremo took part in the international IFTF 2025 trade fair in the Netherlands. On this occasion, it brought experience, expertise and new relationships to support the growth of Ligurian floriculture. The event was held from 4 to 6 November at Expo Greater Amsterdam in Vijfhuizen. Here, it offered an important opportunity for visibility and professional exchange for the floriculture sector of Western Liguria.
Collaboration and territorial representation
Thanks to the synergy between the Floriculture District and Ancef, the Mercato once again took part in the event. In doing so, it confirmed its presence at the International Floriculture & Horticulture Trade Fair. The delegation included Director Franco Barbagelata and Sales Assistant Lorenzo Bianchi. Together, they carried out an intensive programme of dialogue with international operators and buyers.
Meetings and prospects for Ligurian floriculture
As stated by Director Franco Barbagelata:
“These were days of productive meetings with our exporters attending the fair; there is a clearly positive atmosphere for the new season. We also had the opportunity to visit the Aalsmeer Trade Fair, organised by Royal FloraHolland, an international event dedicated to floriculture producer members, where we engaged in a valuable exchange of views with Mr Jan Betjes on the future of the sector.”
A presence strengthening ties with Europe
Participation in IFTF 2025 helped consolidate relationships with key international players in the floriculture industry. As a result, new development opportunities emerged for the Sanremo area. Through initiatives like this, the Mercato dei fiori di Sanremo continues to promote the quality, innovation and tradition of Ligurian production on the international stage.
Stay updated on all activities of the Mercato dei fiori di Sanremo (events, auctions, and industry news) by following us on our social channels: Facebook and Instagram.
