The Mercato dei fiori di Sanremo has launched a new communication campaign marking the start of a broader renewal process. The initiative places transparency and the enhancement of the floriculture supply chain at its core, strengthening the role of the Market as a key reference point for the local area and for international markets.
Digital renewal and new tools
The renewal journey of the Mercato dei fiori di Sanremo begins with a new digital identity. The new website offers greater clarity, improved accessibility and constantly updated information. Alongside online services, the official social media channels (Facebook and Instagram) have been launched and are managed on an ongoing basis. Thanks to these tools, the Market communicates daily with operators, institutions and citizens, sharing activities, products and updates.
Local communication campaign
Starting from Monday 6 October, the new campaign of the Mercato dei fiori di Sanremo officially got underway. The campaign runs for four weeks, with two central weeks characterised by a more intense presence. The initiative combines online and offline activities across major local news outlets with an extensive outdoor advertising plan in the municipalities of Apricale, Badalucco, Bajardo, Bordighera, Camporosso, Dolceacqua, Imperia, Montalto Carpasio, Ospedaletti, Perinaldo, Pompeiana, Riva Ligure, San Biagio della Cima, Sanremo, Santo Stefano al Mare, Taggia, Terzorio and Vallecrosia.
Campaign values and creativity
The Mercato dei fiori di Sanremo communication campaign speaks directly to sellers and buyers. Three key values clearly emerge: transparency, convenience and guaranteed pricing. Each message is designed to clearly explain how the Market operates: “Receive the real market price”, “Sales and prices in real time”, “Secure payment”. These slogans summarise what both buyers and sellers look for every day: clear rules, reliable prices and concrete guarantees.
Alongside these practical elements, the campaign introduces a more evocative claim: “Beauty blooms”. This message highlights the identity of the Market, the culture it represents and its international vocation. In this way, the Mercato dei fiori di Sanremo confirms itself not only as a place of trade, but also as the heart of a supply chain that connects economy and territory.
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