November confirms a positive trend in transactions at the Sanremo Flower Market. Data show a favorable outlook for several floriculture sectors, with higher production volumes, stable prices, and signs of recovery in key segments.
Clone ranunculus: higher production, stable prices
Clone ranunculus production records a significant increase compared to the same period last year. Output rises by around 30%.
Despite the larger supply, prices remain stable, with an average of €1.41 per stem for extra-grade quality.
Exports: growth to Russia, France remains stable
Exports show mixed trends. The strongest growth goes to Russia, where Mother’s Day on November 30 boosts demand.
Exports to France remain stable, while shipments to Germany, Switzerland, and Austria decline.
Color preferences: white and pink lead
From a commercial perspective, the market favors light tones. White and pink shades dominate sales during the period.
Anemones and greenery: steady supply, recovery signs
Anemone deliveries remain stable, in line with last year, while prices increase.
The supply of green foliage also stays constant. For some varieties, such as eucalyptus populus granito, production increases alongside an initial price drop. In the final days of the month, however, prices show signs of recovery.
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